Make website images smaller by converting JPG to WebP. Free, up to 100 images at once, and nothing is uploaded.
Camera data (EXIF, including GPS location) isn't copied into the converted files; photos are turned the right way up first. To make files smaller as well, use the image compressor.
WebP files are usually noticeably smaller than JPG at the same visible quality (Google's tests found 25 to 34% smaller), so web pages load faster, which helps visitors and Core Web Vitals. All current browsers show WebP, including Safari since version 14.
Convert one image at a few quality settings and compare the file sizes in the list before doing a whole batch.
Keep your JPGs: some email programs and older software still don't open WebP.
No. The converting happens in your browser, on your own device, so the pictures never reach a server.
Chrome, Edge, Firefox and Safari can all save WebP. If a browser can't, the option is greyed out and says so.
AVIF is often smaller still, but it takes longer to make and older devices can't show it. WebP is the safe choice for most websites.
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